THE GRETA GARBOS

TV6 - Weeds

2008-06-14T20:43:00.000-07:00

THE WEED-O-GRAM
Bouquets of cannabis plants were sent out like a flower gram to press and media agencies to to promote the TV-series Weeds.

RADIO
The VO inhales deep and does not let the smoke out his lungs throughout the radio spot while he tells us that the 3rd season now starts on TV6. The spot ends with him saying while coughing: Weeds - seriously good shit.

AIR CHRYSALIS - Vikunja

2008-06-14T20:42:00.000-07:00

SAY I LOVE YOU WITH AN OPEN HEART SURGERY
The brief was to find alternative ways to launch new pop band Vikunja, to cut through the music media filter and get people to discover their single ’Some People’. We created the tattoo studio True Love Tattoos and their unique offer. They are the first studio to offer you the ultimate way of expressing your love. They open you up and ink your loved one’s name on your beating heart. Irresistible to just about any EMO-kid.
THE SITE

www.truelovetattoos.org
SOME PEOPLE
The Video

THE OPEN SURGERY DM
To promote TLT’s web site we used fly posting and sent out DM’s to key persons in the industry. We also got one of Sweden's biggest web communities, Lunarstorm, to write a fake article about this new bizarre way of showing your love. Within two days it was one of the most read articles ever on Lunarstorm.

FAKE ARTICLE ON LUNARSTORM

FLYPOSTERS & FLYERS

LOGOTYPE & PRESS PICS

Photo: Patrik Sehlstedt

ROYGALAN

2008-06-14T20:41:00.000-07:00

Roygalan is an award show for directors and production companies.
FILM
Hamster

Bunnies

Goldfish

PRINT

WORLD CLASS GYM

2008-06-13T10:43:00.000-07:00

THE WORLD CLASS SURPRISE AD
For the launch of World Class new flagship gym in Stockholm we put non-branded caricature artists in strategic places making free portraits of weekend strollers. Instead of receiving a caricature you got a personal ad with an exclusive opening offer and yourself drawn as a buff body builder.
World Class gave you the ad that you save, show your friends and put up on your wall.

THE VAIN DM
As part of the campaign we sent out personal ads to well known bloggers and C-level celebrities. With a limited budget our strategy was not only to gain a few well known faces, but to use the celebs as the media. We were aiming for the vanity of these people and their urge of getting noticed. Hoping for them to then show off they got noticed by publishing the ad in one way or another. It paid off, in short you could spot the ads on TV, in blogs and being discussed on radio.

TV6 - I'd do anything for money

2008-06-13T06:51:00.000-07:00

I'd do anything for money is a Swedish game show where people are challenged to do humiliating and painful tasks for money.

PRINT

THE NUDE DELIVERY GUY
A nude delivery guy were sent out to media agencies to promote the show.

OUTDOORS

TV6 - Big in Japan

2008-06-13T06:50:00.000-07:00

The reality show Big in Japan sent two ordinary Swedes to Tokyo to find out if it's possible to make it big in Japan in just a single month.

THE CHEERING & PHOTO TAKING BILLBOARD
These billboards were equipped with motion detectors and speakers. As people went by they set off crazy Japanese fans screaming and taking photos of them.

OUTDOORS

Copy: Can Jens & Sebastian take a place among the celebrities in Japan?

AMBIENT
T-shirts signed by the two guys were sent out to press and used as fly posters for people to collect and sell on eBay if they actually made it big in Japan.

Copy: If Jens & Sebastian make it big in Japan you can sell this signed t-shirt to crazy Japanese fans on eBay

ITV 2

2008-06-12T07:22:00.001-07:00

WAGS BOUTIQUE
WAGS (wives and girlfriends of footballers) are known for being big spending, media seeking chavs gone rich. ITV2 put 10 WAGS separated in to 2 teams in 2 boutiques each in London’s fashionable Soho. They were now to compete in selling rather than spending. There were a lot of rivalry and bitchiness to be expected…

PRINT

EVENT
Day of launch, dog walkers and fake WAGS around Soho.

Fake tan flyers

Shopping bags
Also available in: My boyfriends credit card is my co-pilot and Carpe Dior.

Chihuahua urinals placed around Soho

PRINT
Cover wrap for London Paper. We let the word 'BITCH' replace all the editorial.

HYUNDAI - The i30 Launch

2008-06-12T07:21:00.001-07:00

THE GREAT BLIND TEST
Tests showed that the new Hyundai i30 scored as good as it's far more expensive rival, the VW Golf. In the Great Blind Test campaign we let people blind test the two competitors, both in real life and online. The real life blind test were held in Hyundai's Swedish flagship store in Jönköping. The results proved that the only big difference was the price.

TV
'Can you tell the difference between the new Hyundai i30 and the more expensive competitors? 'Please come in for a test drive or do the test online...'

PRINT

PRINT
'Can you tell the difference between the new Hyundai i30 and the more expensive competitors? 'Please come in for a test drive or do the test online...'

WIND SHIELD FLYERS.
Put on cars around the city of Jönköping to attract people to visit The Great Blind Test.

EVENT
The Great Blind Test were held in Hyundai's flag ship store in Jönköping.

ONLINE
The Great Virtual Blind Test. Use your 5 senses and see if
you can tell the difference between the new Hyundai and WV Golf!

Great Results!
Hyundai's goal were to sell 1.000 cars between August and December 2007. Within 5 weeks the goal was very well accomplished and 1.200 vehicles were sold. The online banner campaign got 200.000 hits in one single weekend, that's one of the greatest results ever at Aftonbladet.se (Sweden's no. 1 news site).

ONITSUKA TIGER

2008-06-12T07:19:00.001-07:00

THE WORLD'S FIRST SNEAKER POWERED WEBSITE
To celebrate the reissue of OT's running shoes Marathon 76 and Montreal, we made The Worlds First Sneaker Powered Website. It's powered by Yoshi who's running 24/7 on a treadmill hooked up to your browser window. You motivate him to keep running through pain and pleasure interactions. If he stops running, the website shuts down. www.hashirimasenka.com

Yoshi's powering the website on the treadmill.

Interact with Yoshi to keep running or the site shuts down.

Clip of the interactions.

If you motivate him to produce full sneaker power you'll be awarded...

...with a signed card from Yoshi himself.

Watch the sneakers up front...

...or watch the Japanese 1970's ads for Marathon 76.

PRINT

The press pack were sent out along with...

...25 ml of pure and signed Yoshi sweat.

FLINKS JÄRN

2008-06-12T00:08:00.000-07:00

Flinks Järn is a Swedish hardware store with a strict policy of being for professionals only, D.I.Y's don't bother. For the opening of their new store in Bromma we chose to celebrate their highly skilled professional customers.

AMBIENT

OUTDOOR - Cut out billboard
The Hardware store for pros only. Now also in Bromma.

Fly-posters made in wood.
The Hardware store for pros only. Now also in Bromma.

THE INVITE FOR THE OPENING
Cut out, hand in, and get a well deserved discount.

THE UNCARRIABLE CARRIER BAGS

2008-06-12T00:07:00.000-07:00

There was chaos. Employees as well as clients and visitors needed something to put reels and leftovers from lunch in. After extensive research we had come to the conclusion that a carrier bag is a 'walking poster' as much as a t-shirt and they can sometimes express a little about its owner's personality. Many of us know what it feels like to have an embarrassing bag at a cool party, or to be seen with something like a 'super savers' bag in an expensive store. And so, the Mother Uncarriable Carrier Bags were born: bags you don't want to be seen carrying around. People went crazy for them. We were called by magazines and shops, too. The fact that something so embarrassing could become so popular gave us even more confidence in the fact that some ideas go beyond common sense. The Uncarriable Carrier Bags were awarded Gold in The One Show, had an In Book nomination in D&AD and were nominated in Cannes Lion 2006.

LUCOZADE SPORT

2008-06-12T00:06:00.000-07:00

LUCOZADE CAFFEINE BOOST
The energy drink that boosts your body and mind.

DOUBLE SPREAD PRINT AD - Turn 90

DOUBLE SPREAD PRINT AD - Fold Out To Score

INTERNAXX

2008-06-12T00:05:00.000-07:00

Internaxx is an offshore online broker. They make one ad each year which is aired on 'suit' channels like Bloomberg and CNN. We used the brand's playful tone of voice and made sure to stay away from the classic business ad. It worked, its Internaxx's most successful ad for so far.

TV

SWEDISH ADVERTISING ASSOCIATION

2008-06-12T00:04:00.000-07:00

GULDÄGGET 2008
Guldägget is the Swedish equivalence of the D&AD Awards. This campaign is featuring some of Swedens most famous advertising people.
Copy: Your chance to climb the advertising ladder.

PRINT

THE INVITE
Featuring one of Sweden's truly big ones: Jocke Jonasson

THE SHORTLIST
Featuring the head of jury.

THE WEB
Put together your own hierarchies and send to friends and enemies.

PRESS AD
For the Annual Guldägget Book.
Advertising is better than Sex. The book for all you advertising fetishists.

SELFRIDGES

2008-06-12T00:02:00.001-07:00

OUTDOOR

THE MONEY MAKEOVER

2008-06-12T00:02:00.000-07:00

Making money is fun. Playing with money is even more fun. If you're working with Mother you can do both. A transfer set customised for the Queen's head on pound notes. Made as a give away to clients and potential Mother clients.

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