WAGS (wives and girlfriends of footballers) are known for being big spending, media seeking chavs gone rich. ITV2 put 10 WAGS separated in to 2 teams in 2 boutiques each in London’s fashionable Soho. They were now to compete in selling rather than spending. There were a lot of rivalry and bitchiness to be expected…
EVENT
Day of launch, dog walkers and fake WAGS around Soho.
Fake tan flyers
Shopping bags
Also available in: My boyfriends credit card is my co-pilot and Carpe Dior.
Chihuahua urinals placed around Soho
Cover wrap for London Paper. We let the word 'BITCH' replace all the editorial.
