TV6 - Weeds

THE WEED-O-GRAM
Bouquets of cannabis plants were sent out like a flower gram to press and media agencies to to promote the TV-series Weeds.








RADIO
The VO inhales deep and does not let the smoke out his lungs throughout the radio spot while he tells us that the 3rd season now starts on TV6. The spot ends with him saying while coughing: Weeds - seriously good shit.

AIR CHRYSALIS - Vikunja

SAY I LOVE YOU WITH AN OPEN HEART SURGERY
The brief was to find alternative ways to launch new pop band Vikunja, to cut through the music media filter and get people to discover their single ’Some People’. We created the tattoo studio True Love Tattoos and their unique offer. They are the first studio to offer you the ultimate way of expressing your love. They open you up and ink your loved one’s name on your beating heart. Irresistible to just about any EMO-kid.
THE SITE

www.truelovetattoos.org
SOME PEOPLE
The Video


THE OPEN SURGERY DM
To promote TLT’s web site we used fly posting and sent out DM’s to key persons in the industry. We also got one of Sweden's biggest web communities, Lunarstorm, to write a fake article about this new bizarre way of showing your love. Within two days it was one of the most read articles ever on Lunarstorm.



FAKE ARTICLE ON LUNARSTORM


FLYPOSTERS & FLYERS








LOGOTYPE & PRESS PICS

Photo: Patrik Sehlstedt

ROYGALAN

Roygalan is an award show for directors and production companies.
FILM
Hamster

Bunnies

Goldfish

PRINT

WORLD CLASS GYM

THE WORLD CLASS SURPRISE AD
For the launch of World Class new flagship gym in Stockholm we put non-branded caricature artists in strategic places making free portraits of weekend strollers. Instead of receiving a caricature you got a personal ad with an exclusive opening offer and yourself drawn as a buff body builder.
World Class gave you the ad that you save, show your friends and put up on your wall.







THE VAIN DM
As part of the campaign we sent out personal ads to well known bloggers and C-level celebrities. With a limited budget our strategy was not only to gain a few well known faces, but to use the celebs as the media. We were aiming for the vanity of these people and their urge of getting noticed. Hoping for them to then show off they got noticed by publishing the ad in one way or another. It paid off, in short you could spot the ads on TV, in blogs and being discussed on radio.

TV6 - I'd do anything for money

I'd do anything for money is a Swedish game show where people are challenged to do humiliating and painful tasks for money.

PRINT



THE NUDE DELIVERY GUY
A nude delivery guy were sent out to media agencies to promote the show.




OUTDOORS

TV6 - Big in Japan

The reality show Big in Japan sent two ordinary Swedes to Tokyo to find out if it's possible to make it big in Japan in just a single month.

THE CHEERING & PHOTO TAKING BILLBOARD
These billboards were equipped with motion detectors and speakers. As people went by they set off crazy Japanese fans screaming and taking photos of them.





OUTDOORS

Copy: Can Jens & Sebastian take a place among the celebrities in Japan?

AMBIENT
T-shirts signed by the two guys were sent out to press and used as fly posters for people to collect and sell on eBay if they actually made it big in Japan.















Copy: If Jens & Sebastian make it big in Japan you can sell this signed t-shirt to crazy Japanese fans on eBay