SAY I LOVE YOU WITH AN OPEN HEART SURGERY
The brief was to find alternative ways to launch new pop band Vikunja, to cut through the music media filter and get people to discover their single ’Some People’. We created the tattoo studio True Love Tattoos and their unique offer. They are the first studio to offer you the ultimate way of expressing your love. They open you up and ink your loved one’s name on your beating heart. Irresistible to just about any EMO-kid.
THE SITE
www.truelovetattoos.org
SOME PEOPLE
The Video
THE OPEN SURGERY DM
To promote TLT’s web site we used fly posting and sent out DM’s to key persons in the industry. We also got one of Sweden's biggest web communities, Lunarstorm, to write a fake article about this new bizarre way of showing your love. Within two days it was one of the most read articles ever on Lunarstorm.
FAKE ARTICLE ON LUNARSTORM
FLYPOSTERS & FLYERS
LOGOTYPE & PRESS PICS
Photo: Patrik Sehlstedt
