ONITSUKA TIGER

THE WORLD'S FIRST SNEAKER POWERED WEBSITE
To celebrate the reissue of OT's running shoes Marathon 76 and Montreal, we made The Worlds First Sneaker Powered Website. It's powered by Yoshi who's running 24/7 on a treadmill hooked up to your browser window. You motivate him to keep running through pain and pleasure interactions. If he stops running, the website shuts down. www.hashirimasenka.com


Yoshi's powering the website on the treadmill.

Interact with Yoshi to keep running or the site shuts down.

Clip of the interactions.

If you motivate him to produce full sneaker power you'll be awarded...

...with a signed card from Yoshi himself.

Watch the sneakers up front...

...or watch the Japanese 1970's ads for Marathon 76.


PRINT

The press pack were sent out along with...

...25 ml of pure and signed Yoshi sweat.