Tests showed that the new Hyundai i30 scored as good as it's far more expensive rival, the VW Golf. In the Great Blind Test campaign we let people blind test the two competitors, both in real life and online. The real life blind test were held in Hyundai's Swedish flagship store in Jönköping. The results proved that the only big difference was the price.
TV
'Can you tell the difference between the new Hyundai i30 and the more expensive competitors? 'Please come in for a test drive or do the test online...'
'Can you tell the difference between the new Hyundai i30 and the more expensive competitors? 'Please come in for a test drive or do the test online...'
WIND SHIELD FLYERS.
Put on cars around the city of Jönköping to attract people to visit The Great Blind Test.
EVENT
The Great Blind Test were held in Hyundai's flag ship store in Jönköping.
ONLINE
The Great Virtual Blind Test. Use your 5 senses and see if
you can tell the difference between the new Hyundai and WV Golf!
Great Results!
Hyundai's goal were to sell 1.000 cars between August and December 2007. Within 5 weeks the goal was very well accomplished and 1.200 vehicles were sold. The online banner campaign got 200.000 hits in one single weekend, that's one of the greatest results ever at Aftonbladet.se (Sweden's no. 1 news site).