THE CHEERING & PHOTO TAKING BILLBOARD
These billboards were equipped with motion detectors and speakers. As people went by they set off crazy Japanese fans screaming and taking photos of them.
OUTDOORS
Copy: Can Jens & Sebastian take a place among the celebrities in Japan?
AMBIENT
T-shirts signed by the two guys were sent out to press and used as fly posters for people to collect and sell on eBay if they actually made it big in Japan.
Copy: If Jens & Sebastian make it big in Japan you can sell this signed t-shirt to crazy Japanese fans on eBay
