There was chaos. Employees as well as clients and visitors needed something to put reels and leftovers from lunch in. After extensive research we had come to the conclusion that a carrier bag is a 'walking poster' as much as a t-shirt and they can sometimes express a little about its owner's personality. Many of us know what it feels like to have an embarrassing bag at a cool party, or to be seen with something like a 'super savers' bag in an expensive store. And so, the Mother Uncarriable Carrier Bags were born: bags you don't want to be seen carrying around. People went crazy for them. We were called by magazines and shops, too. The fact that something so embarrassing could become so popular gave us even more confidence in the fact that some ideas go beyond common sense. The Uncarriable Carrier Bags were awarded Gold in The One Show, had an In Book nomination in D&AD and were nominated in Cannes Lion 2006.
